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You're under a car, halfway through a consultation or driving between jobs. The phone rings. You can't answer. By the time you check, there's no voicemail — just a missed call from a number you don't recognise. That person needed what you do. They searched, found you, picked up the phone — and got nothing. So they rang the next business on the list. It happens to every small business. The question is how often, and what it's actually costing you. Work out what a missed call c